For me, Starbucks is more of a public bathroom hot spot than a place to get coffee. On Sunday though, while out with friends I found myself forced to get a cup of coffee. Along with the coffee came Starbucks' latest gimmick-the Starbucks VIA Ready Brew. According to their website it is "pretty revolutionary" and "a life-altering concept." I had to laugh a little and then wonder who came up with this nonsense. Starbucks prides themselves on their flavorful instant coffee and the convenience of just adding water. Ummm...has anyone heard of a drip c one ? I know that you have to have coffee grounds, cone, filter, and hot water, instead of just the instant coffee package and hot water, but I have never found that to be difficult. In fact, I think the most challenging thing would be to find hot water. I think the only person who would find this useful would be someone who only has a microwave, otherwise making real coffee seems just as easy.
So after I turned my nose up at even the idea of drinking instant coffee, I decided to give it a try and see if the Starbucks VIA lived up to its high reputation.
The package is small, so it would be convenient to carry with you in your purse or attache case. Basically you heat up water, rip open the package to dump in the minuscule grounds (which reminds me of the iron powder in the Wooly Willy Magnetic Drawing Face), and then stir. It instantly dissolves.
Overall, the taste was alright - maybe it's great compared to other instant coffees, but I have never tried them. It was definitely not any better than a cup of coffee from a pot at work, and it especially didn't compare to my one cup drip cone. The most confusing and unsatisfying part about my cup of Starbucks VIA is that it didn't have any aroma, which is an important quality to a great cup of coffee.
Starbucks VIA cost $9.95 for a 12 pack (that is 83 cents a cup) or $34.95 for a 48 pack (which is 73 cents a cup). You could pay a little more for a real cup of coffee, or better yet - buy your own beans and make some yourself.